Privacy Policy
Last updated: November 4, 2026
Overview
New Elements Water Softening (“New Elements,” “we,” “us”) respects your privacy. This policy explains what information we collect through this website, how we use it, and the choices you have.
Information we collect
When you fill out a form on our website, call, or email us, we may collect:
- Your name, email address, and phone number
- Your city or ZIP code and service address
- Whether you are a new or existing customer
- Details you share about your water, your home, or the service you need
Like most websites, our site and hosting provider may also automatically collect basic technical information such as your IP address, browser type, device type, pages visited, and the date and time of your visit.
How we use your information
- To respond to your questions and schedule water tests, installations, and service visits
- To prepare recommendations, quotes, rental agreements, or financing applications you request
- To provide ongoing service and maintenance reminders for your system
- To operate, secure, and improve our website
- To comply with legal obligations
Cookies and analytics
Our website may use cookies and similar technologies to keep the site working properly and to understand how visitors use it. We may use third-party tools, such as website analytics or advertising platforms, that set their own cookies. You can control or delete cookies through your browser settings.
How we share information
We do not sell your personal information. We share it only as needed to serve you, for example with:
- Equipment manufacturers and suppliers when needed for warranty or service
- Financing partners, only when you choose to apply for financing
- Service providers that host our website, process form submissions, or help us communicate with you
- Authorities when required by law
Data retention and security
We keep your information only as long as needed for the purposes described above or as required by law. We use reasonable safeguards to protect it, but no method of transmission or storage is completely secure.
Your choices
You may ask us to access, correct, or delete the personal information we hold about you, or to stop contacting you, by using the contact details below.
Children’s privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from children.
Changes to this policy
We may update this policy from time to time. The “Last updated” date above shows when it was last changed.
Contact us
New Elements Water Softening
212 E Morthland Dr, Ste 1
Valparaiso, IN 46383
Phone: (219) 462-3952
Email: service@newelementswater.com